From confusion to clarity
"Wells REIT II" is not a typical, friendly name for a business endeavor, and so the Georgia-based company committed to hearing from their employees what they wanted to be. Knowing what they could represent, and believing that a good company has to be able to stand behind its name, Wells REIT II went about brainstorming within their own walls.
What emerged was Columbia Property Trust, and working with our branding firm, Thackway McCord, we quickly set to work creating a new look for the well-aged company. Our team drew hundreds of concepts for logos, finally whittling down to a strong eight concepts for the new board to review. Their choice reflected a new style of transparency and kinetic energy, bringing a new focus to the market of office real estate.