Research first, play later
With the app already built before my team took it on, we had a lot to learn about consumer packaged goods (CPGs) and retail. MobiSave aimed to make delivery of coupons from manufacturers easier and seamless, and the payment to users simple and fraudless. The business team wanted to make sure that it didn't matter what store you went to, all you had to do was show proof of purchase by taking a photo of the receipt.
Once an image of the receipt was delivered, the back-end took over, converting the image to readable data—even the store logo—and taking note of everything from date, time, and the total of the purchase to not only prevent fraud, but also build detailed information about each user and serve up customized offers based on their purchase habits.