We’re making
healthcare affordable.

From a tiny corner in the web to a national healthcare discount portal.

The Brief

Care, not insurance

SingleCare is the first nationwide network of doctors helping patients without insurance or high deductibles schedule appointments for a reduced rate. In addition to helping with building the UI system and architecture, we used our illustrative skills and carefully chosen stock photography to help grow a previously-established brand and website.

Bringing healthcare to the masses

The idea behind SingleCare was simple: make regular doctor visits affordable for people without insurance. When the initial team came on, it was just a few people in a small office trying to build something out of a barely operational website. The name was settled, the brand set, and my team and I went to work to finish what was started and then slowly mold it into what we wanted it to be.

The site was small at first, but after completely re-constructing the search capabilities and testing how to communicate well with our audience, it quickly ballooned in size. Our team grew, and the site's growth continued exponentially, eventually becoming a major player in healthcare discounts.

Keeping the line

Establishing a look was already somewhat guided. We had a video made by an outside production company. Using their style, my team expanded the look with illustrations that helped push the communication efforts along.

While photography was a large part of SingleCare, we discovered early on that illustration played a role in making a medical visit more friendly to a traditionally doctor-averse audience. The versatility of the monolinear style, as well, gave us a lot of options to try in all of our marketing materials, from postcards and mailers to emails and social media advertising.

Affordable doctor visits at no monthly cost.
What's not to love?


We learned in early 2016 that—while we were busy building a responsive site that worked on any device—the business really wanted an app. The desired timeline was only a couple of months away, and we quickly realized we were in for a sprint rather than a marathon.

The team came together and quickly found a pair of great Objective-C and Java developers to add to our team and set to work building a minimum viable product that would satisfy the executives' sales needs as well as our users. Simultaneously researching, wireframing, iterating, and designing gave us a great baseline on which we could grow.